The client is an employee-owned chain of supermarkets in the midwestern and southern United States, with more than 280 locations. The company also publishes a popular magazine (in PDF format) for an online audience of millions of consumers. However, the company did not have an efficient search engine that allowed readers to search and access the contents of 110+ unstructured PDF files – consequently, basic search functionality of their website limited the value of the content library to customers.