Our client is a leading provider of LED signages to fuel brands, marketers, and dealers in North America, Canada, and Mexico. With more than 30,000 signages, the client helps its customers maximize profits and brand visibility through customized solutions.
The Challenge
Price signages used by fuel brands are typically tied to the point of sale, in proximity to fuel stations. However, to attract customers and boost brand recognition, fuel brands also leverage price signages along highways several miles ahead of fuel stations. The client wanted to offer a solution that allows dynamic updates to these price signages away from the point of sale. This requires integration with an Internet of Things (IoT)-based ecosystem that supports faster display updates.
The client turned to Persistent to help operationalize an IoT-based price signage solution that allows real-time price updates. The client also wanted to collect diagnostic data from edge devices and analyze it for predictive maintenance to ensure sustained high-quality service to its customers.
The Solution
With more than three decades of experience in data analytics and a strong partnership with leading cloud service providers, Persistent recommended AWS IoT to anchor the client’s IoT project. As an AWS Premier Tier Partner, Persistent has a front-row view of AWS’ IoT capabilities. Our expertise in customer industrial IoT ensured the rapid development and deployment of a cloud-first IoT solution.
Our AWS-native solution architecture comprises industry-standard edge computing devices coupled with complementary AWS services such as AWS IoT Core, AWS CloudFront, and AWS CloudWatch. The solution leverages a serverless architecture to ensure dynamic updates. With the MQTT protocol, the solution enables the client’s customers to push over-the-air updates across multiple signages.
We also deployed a centralized device lifecycle management solution powered by AWS. Equipped with an alarm model with externalized rules, it allows the client to update edge devices without code changes, enhancing the system’s adaptability and efficiency and ensuring it can evolve with the client’s needs.
The Outcome
The AWS-backed IoT solution provides the client with the ability to operationalize dynamic price signages, leading to:
- More autonomy to customers to update prices on signages with minimal lead time.
- Always updated and optimally operating devices owing to predictive maintenance.
- Better brand recall for its customers, resulting in higher business revenues.
