IBM PRODUCT MASTER – Product Tour

Organizations face growing demands on their product, and service information. Consumers want more personalized information, as they increasingly make buying decisions, based solely on product information, as opposed to physical interaction with the product. These challenges are often compounded by the conflicting requirements of current and future system landscapes, as well as, increasing merger and acquisition activities adding integration pressures.

IBM Product Master enables you to create a single, up-to-date repository of products, with user-friendly interfaces and personas. It aggregates information from any upstream system, enforces business processes to ensure data accuracy, and synchronizes trusted information with downstream systems, and helping them in taking strategic business initiatives.