Salesforce Marketing Cloud Enhanced with a Lead Scoring Engine

Introducing Persistent’s custom-built lead scoring engine, designed to enrich Salesforce Marketing Cloud. This engine provides marketers the insights they need to trigger meaningful 1:1 communication across devices while becoming data-driven and customer-obsessed.

The lead-scoring engine empowers your teams to precisely measure essential metrics including the prospect’s level of interest, their likelihood of conversion and more. This means you can plan better lead nurturing strategies and empower your teams to make effective, intelligent, and informed marketing moves.

Reach out for more information on how you can unleash the true power of lead scoring and maximize your Marketing Cloud investment.

Benefits

The lead-scoring engine provides the following benefits,

• Create or edit custom scoring rules on the fly
• Seamlessly sync & send key prospects to Sales or Service Cloud
• Trigger alerts to the sales team
• Build custom fields, custom objects and process builder automations
• Built entirely on Marketing Cloud – no additional licensing is necessary, just implementation costs