It has been a little more than a year since Generative AI (GenAI) made a splash with the launch of consumer-grade applications in November 2022. In that time, enterprises and hyperscalers have worked overtime to discern how GenAI can create greater operational efficiencies and power business value. Many companies are moving ahead with use cases and proofs of concept that have the potential to transform how they operate and do business fundamentally.
One of those companies is Blast Motion, which works with college and professional athletes, coaches, and trainers to improve athletic performance with curated insights via its mobile app from motion capture technology, sensors, analytics, cloud, and now GenAI. This unique use case, where Blast Motion is collaborating with Persistent and AWS, was in the spotlight during a packed theater session on the Expo floor at AWS re:Invent 2023.
“Our mission is to optimize human movement, push all the data to the cloud, and provide insights to our users,” Bhaskar Bose, VP of Advanced Engineering at Blast Motion, told the audience.
During the past decade, Blast Motion has collected data for more than 300 million swings that are analyzed against data collected for individual players. Persistent started working with Blast Motion in 2017 to modernize its platform, and Bhaskar said GenAI is letting the company take its offering to new heights. By working with Persistent and AWS, the company can take those analyses, utilize GenAI running on AWS, and create personalized recommendations and performance improvement plans.
Bhaskar said GenAI allows Blast Motion to help players answer three fundamental performance questions: “What do the metrics mean, where do I stand with other players in my age group, and how do I get better? We’re integrating with [Amazon] Bedrock and [Amazon] Titan to provide those kinds of journeys to the users.”
Ravi Mathi, Head of Cloud Services at Persistent, said enterprises across industries are taking an approach similar to Blast Motion for leveraging GenAI. Many are re-evaluating their overall technology strategy and legacy IT stacks and mapping out how to modernize their data and cloud resources to take advantage of GenAI in the near term.
Ravi noted that Persistent is currently involved in dozens of GenAI-focused proofs of concept and pilots, where companies leverage Persistent’s accelerators and pre-defined frameworks and explore the various foundation models and offerings available via AWS.
With more than a decade of partnering with AWS, Persistent is at the forefront of co-driving new GenAI initiatives. Our data science expertise was instrumental in turning Blast Motion’s raw data into information that can help drive differentiated outcomes for its users. To learn more about our work with Blast Motion, click here, and to explore how we can bring GenAI benefits to your company, contact us today.
