This blog is about how you can accelerate and simplify the customer experience in your organization and focus on what really matters.
Digital experience solution
In the quickly developing digital economy of today, the need for content adaptability among companies is greater than it has ever been. As a result of the fact that customers are accustomed to receiving information in real-time, brands are under increasing pressure to provide a variety of experiences across an increasing number of platforms.
Findings
According to the findings of Adobe’s Future of Marketing Research Series, marketing professionals feel they should be personalizing between 50 and 70 percent of their own content, but they are only managing to personalize a much smaller percentage. It has become industry standard to provide information that is both timely and up to date, regardless of whether the project at hand a simple landing page for a marketing campaign or a complete overhaul of an existing business is.
In a nutshell, instead of integrating multiple different technologies and creating hassle, incorporate a complete digital commerce experience in one platform, such as Adobe experience cloud, and reduce overall operational costs.
Challenges
Historically speaking, it has been challenging for businesses to rapidly deliver new content because of the requirement to work closely with IT teams on the design and maintenance of these experiences. Now more than ever, brands are looking for low-code and no-code tools and capabilities that enable multiple teams within their firm, whether it be marketing or IT, to build and deploy experiences as needed. This trend is expected to continue. Quick site creation options are available for Adobe Experience Manager Sites. These choices, which will assist brands in streamlining and accelerating the delivery of engaging customer experiences, are very much available. Because of this newly added functionality, marketers are now able to speed up the process of putting their ideas into action and the delivery of appealing experiences, such as web pages, without the need for back-end web development, and all of this can be accomplished in a matter of days.
Advantages
Among the many advantages are: A Design Strategy Based on Templates Brands have the ability to make use of site templates, which are collections of pre-configured pages, layouts, and themes that provide a quick starting point for the construction of any experience. The site templates have been developed using production-ready Core Components and other best practices for Experience Manager integrated into the design process from the beginning. In addition, marketers have the option of either importing a template that was developed by Adobe for solution partners or developing their own from scratch, depending on the design requirements of the brand. Site templates are reusable and may be used to design experiences at scale. This is especially useful when the organization needs support for multiple brands or areas that require a consistent look and feel across all of these different areas. When it comes to making design revisions, designers and front-end developers can use the XD design artifact that is included in each website template as a single source of truth. There is no need for coding or back-end development on your part: Companies can now easily finish an Experience Manager project thanks to the new quick site creation process, which consists of importing an existing site template that satisfies their design specifications, adding the content, and publishing the experience online. This can be done by importing an existing site template. This process may be completed without the need for coding or back-end development, which substantially reduces the amount of time needed to create experiences that a brand must provide quickly.
In addition, this “what you see is what you get” approach to the creation of experiences frees up back-end developers to concentrate on other aspects of the company’s operations. Enterprises that adhere to certain brand guidelines can take advantage of the new front-end workflow that is offered by Experience Manager Sites. This workflow simplifies the process of updating and deploying style adjustments. Front-end developers have the ability to download a theme source package from a site template, make modifications locally, and preview how their alterations would look prior to releasing them back through a separate front-end pipeline. This improved method does not require front-end developers to have in-depth knowledge of Experience Manager, and they are now able to work concurrently with the marketing team of the brand while utilizing the tools of their choosing.
How can Persistent benefit you?
Persistent and Adobe share a mission of assisting marketers in providing memorable customer experiences and driving growth. The collaboration brings together Adobe’s integrated technology platform and Persistent’s offerings to help businesses expedite their customer experience transformation journey.
With its enhanced capabilities and Adobe as a partner, Persistent is assisting in the building of business value through targeted interactions. These enhanced capabilities offer powerful personalization tools that assist in providing your customers with individualized experiences each time they interact with you. You can regain control of your data with Adobe, apply AI to achieve scalability, and experience remarkable outcomes in all these areas.
