Explore the potential of integrating the IBM Product Master with the IBM watsonx™

With the rapid increase in online business, brands need to ensure that all products have precise and comprehensive descriptions alongside competitive pricing. Customers make buying decisions based on the information they find on product pages – such as product titles, descriptions, taxonomies, pictures, and reviews. Comprehensible, seamless, and easily digestible product data help impress customers and promote brand loyalty.

E-commerce platforms rely on Product Information Management (PIM) systems as a single source of data, as PIM systems typically process and manage product information. However, the content creation in the PIM system is often a manual activity that is time-consuming and error-prone. Based on our analysis of customer usage patterns since 2020, manual tasks like authoring content, building taxonomies, performing data standardization, and more take up at least 40-50% of the time. Implementing even minor alterations to product information requires considerable manual effort. This adds to the cost and often delays new product launches.

The advent and surge of Generative AI (GenAI) solutions has brought about a significant transformation in product information automation. By incorporating Gen-AI into the PIM system, one can streamline their e-commerce operations, and save valuable time. Moreover, this integration can also yield promising outcomes for your business’s financial performance.

IBM® Product Master understands this need of the hour and is building integration with the IBM® watsonx platform to provide the GenAI capabilities within the application. With the integration of IBM® watsonx GenAI capabilities, IBM Product Master can:

• Generate quality content automatically in a consistent manner.
• Ensure that content is created by using the attributes available only within the application.
• Users do not spend time fixing spelling and grammatical errors.
• Rebuild the product descriptions in near real-time if any data changes occur.

While dealing with authoring professional content like product descriptions for various channels, organizations need people with specialized skills and the right product context. However, with the use of IBM® watsonx capabilities, data stewards can easily use Gen-AI to inject the technical specifications of a product, establish the target audience or channels by including it as an add–on context in your PIM, and allow the program to generate the initial draft. This can significantly fasten the whole product information enrichment process. Such capabilities are no longer exclusive to specialized persons. Similarly, category managers can use the solution to analyze and map the products, and automatically organize them based on their title, descriptions, or any other attributes.

Optimize your data journey with our innovative and scalable solutions. Persistent has been a leading development partner for IBM since 2002 and has the expertise in PIM and MDM deployments to help organizations realize the full benefits of IBM® Product Master through related products and services. To explore the potential of integrating the IBM® Product Master with the IBM® watsonx, talk to us today.