Dmitriy Khots, VP of Data Science at Notified, a global communications leader for public and investor relations, and Asheesh Sharma, Associate Vice President of Engineering Google Business Unit at Persistent, talk about leveraging Generative AI (GenAI) to hone the way business gets done.
Watch the video here:
Notified already utilizes AI to discover new journalists, media outlets, and influencers based on their published content and populate its media contacts database that helps brands pitch their stories better. It has a GenAI-assisted press release generator in production and plans to use GenAI offerings to hone storytelling further. As explained in this video, the company now looks to leverage GenAI to help investors with real-time sentiment analysis based on live comments or questions during investor earnings calls, so that messaging can be dynamically fine-tuned in the moment to cater to investor interests.
Dmitriy also discusses how Persistent’s expertise in Google Cloud’s machine learning and data science services is key for enterprises looking to tap into GenAI.
Speakers:
Dmitriy Khots, VP of Data Science at Notified
Asheesh Sharma, Associate Vice President of Engineering at Persistent’s Google Business Unit
To learn more about Notified, please click here.
Learn more about our Google Cloud Partnership and Generative AI solutions.
