Acoustic is a marketing company which offers industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers.
Persistent brought mobile innovation for the SMPP standard and flexible partnering models that have helped Acoustic expand globally acquire new business.
Challenges
Acoustic’s business expansion was constrained by a dependence on a single SMS channel partner which limited their geographic coverage, created scalability and functionality constraints, and required an excessive margin.
Outcomes
Persistent developed a new platform comprising of a highly scalable and feature-rich SMS delivery engine for Acoustic’s Campaign platform based on the industry standard SMPP protocol. This has driven 100% growth for Acoustic’s SMS business outside the US as it enabled onboarding local SMS gateways that yielded cost advantage.
Technologies Used
Persistent leveraged the strengths of our Telecom & Media Center of Excellence to bring high-value technical expertise in digital communications to this partnership.
