The client is one of the industry’s premier consumer electronics companies and one of the world’s most recognizable brands with leading positioning in smartphones, laptops, wearable devices, applications, fintech and other areas.
The Challenge
Sales data and information must be integrated and connected in a way that allows for optimal management, analysis and action among users. For our client, sales-related information was distributed across different systems, denying users of a seamless experience with a lack of proper data insights and personalized user interfaces. These systems also did not provide for integrated reporting or support for local languages.
The Solution
Persistent and Salesforce collaborated with the client to create A360 for End Customers, a command center where key account information converges and serves up curated persona-based views to analyze business and drive actions to drive revenue and growth.
The solution provides more extensive insights into various sales accounts and creates milestones and notifications within various business processes so users can be made aware of important account actions and occurrences. It also employs embedded dashboards to visualize aggregated CRM analytics data within Salesforce, and component visibility to provide better and specific contexts to users and channel partners, with configured multi-language support for user experiences.
The Outcome
Working with our client, Persistent and Salesforce created a command center that serves as single source of truth so users can easily access data from various sources including sales, sales finance, programs and operations, as well externally public-facing data. It improves collaboration on sales activities by providing visibility to cross-functional initiatives, status checks and corresponding outcomes.
The solution provides a single tool for sales leads to manage daily, weekly and quarterly sales processes and actions, and gives sales leadership and teams contextual information and insights on activities and performance — all of which drives growth initiatives and better user experiences.
Technology Used
- Mulesoft
- Sales Cloud
