The Challenge
As our client’s business grew, they faced several operational challenges without the right solution. They had to input customer data manually in multiple Excel sheets and relied on manual reporting, making the whole process time-consuming and error-prone. They couldn’t manage leads coming in from various channels and were struggling to gain control over their sales process and customer base. In short, the manual process didn’t help them meet their aggressive growth plans.
The Solution
The client chose Persistent Systems for its proven ability to transform other players in the global insurance segment using the entire Salesforce Cloud portfolio. We implemented the Salesforce Customer Relationship Management (CRM) solution and designed a data model to take care of various risk and fund-based products and to capture historical data. We also extended the same model to fulfill the client’s future data requirements without Visualforce pages. To help the client with reporting, we recreated the Excel reports and dashboard in Salesforce for executives, sales managers, and individual users. Necessary steps were taken to streamline call planning, scheduling, and tracking throughout the hierarchy – from top to bottom. We leveraged Salesforce Sales Cloud to enable the client to capture all contact information, get alerts about customers’ special events, and early warning and escalation mechanism for sales activities.
The Outcome
After Persistent Systems successfully implemented the Salesforce Sales Cloud,
- The life insurance provider has the entire sales process streamlined and is able to manage leads coming in across various channels effectively.
- Reports and dashboards provide the stakeholders access to the right data at the right time along with the complete customer 360 degree view.
- Most notably, the client has expanded its reach to newer and broader target markets and increased its revenue by over 30%.
Technology Used
- Salesforce CRM
- Salesforce Sales Cloud
