About the client
Our client is one of the world’s largest and Fortune 500-listed producers of alcoholic and non-alcoholic beverages. The US-headquartered enterprise has over 100 iconic brands in its portfolio and operates in the U.S., Mexico, New Zealand, and Italy.
The Challenge
With increasing competition and evolving consumer preferences, the beverage manufacturer wanted to strengthen their Direct-to-Consumer (DTC) channel and deliver top-notch brand marketing experience through the Consumer Platform Services (CPS) that consisted of their marketing websites.
Their e-Commerce experience was not up to the mark with low conversion margins and varied look and feel across multiple websites. The maintenance cost was also very high, as about 12 websites were managed by multiple vendors on different tech stacks.
The client realized that driving relevant traffic to their website was critical for sales. This would only be possible by enhancing their website to offer consistent multi-country user experience (UX) with omnichannel personalization. The revamped website must include features like store setup, templatized content management, and subscription management. The client also required support for country and jurisdiction-specific data collection, compliance, payment gateway integrations, configuring catalogs, inventory, campaigns, promotions and pricing management.
To ensure a consistent UX, the client needed to address the inefficiencies caused by the existing multi-vendor system, like missing codes in critical areas and non-compliance with Americans with Disabilities Act (ADA) Standards for Accessible Design.
The Solution
To succeed in its DTC efforts, the beverage manufacturer selected Persistent System. We were the obvious choice as our boutique at-scale approach enabled us to provide our client with both the technical and organizational expertise to navigate the myriad options. These include the software building blocks plus change management skills to embrace re-invented processes.
We configured, set up, and customized required themes for the Shopify SaaS eCommerce platform to help the client run their online stores smoothly and efficiently. Shopify Liquid was leveraged to assist with implementation of web frontend and marketing automation.
We also integrated NFTs based solution in Shopify which helped users purchase NFTs directly through the Shopify stores using crypto payment or card payment.
The Persistent team worked with the client to enable omnichannel marketing, importing products, customers, and orders into the Shopify store. We also implemented web content management best practices with easy-to-create/manage additional static/dynamic content. All non-D2C brand websites were migrated to the Shopify platform and ensured ADA and other privacy compliance.
Persistent also provided support for the client’s requirement to enable NFTs to be sold in their Shopify Stores to deliver a unique shopping experience to its customers.
The Outcome
The whole exercise of the website revamp and migrating all non-DTC website to a single Shopify platform led to several business benefits for the client.
About 10 brand websites underwent a user interface overhaul within 13 months.
With a 100% consistent user interface, the website offered an improved user experience. The client also benefitted from a 30% savings on maintenance costs by eliminating multiple vendors.
The client also managed to launch 25+ promotions across various brand websites which collectively engaged over a million new/existing users.
Technology used:
- Shopify,
- HTML
- jQuery
- CSS
- JAWS
- CCA
- AQA tools
