Headquartered in Australia, our client is a leading flower service company that has been scripting success in over 21 countries across the globe. It caters to the needs of both large and small enterprises with its vibrant and lifelike floral arrangements. It also encourages its patrons (businesses) to lower their carbon footprint.
The Challenge
As the client expanded their business to new regions, they faced a significant challenge in streamlining their marketing efforts. Precisely, they needed a robust marketing automation platform that would allow them to segment their customers based on their regions or countries effectively. This made it difficult for the flower service company to engage with their registered customers through promotions and offers.
In addition, the client also needed help tracking their customers’ web and email activity to score them properly. They also faced challenges capturing their customers’ consent for further marketing communication. They also wanted to configure Google Analytics. These were critical issues that needed to be addressed to improve the client’s marketing strategy and ensure its success in new regions.
The Solution
The client selected Persistent Systems as their technology partner due to their extensive experience implementing Salesforce Cloud across various businesses and aiding them in transforming their marketing capabilities.
To start with, Persistent Systems implemented Pardot (Now Salesforce Marketing Cloud Account Engagement) and leveraged Salesforce Connector to integrate it with Salesforce’s core objectives. We created new email templates and migrated all content (images, text, HTML, documents, etc.) to Pardot. Apart from making the necessary configurations to generate and nurture leads in Salesforce CRM, Team Persistent also took care of email schedules, email analytics, and the configuration of Google Analytics.
The Outcome
After implementing Pardot – now Salesforce Marketing Cloud Account Engagement, one of the widely trusted B2B marketing automation tools, the client has significantly improved its marketing capabilities. The company has better engaged with customers via personalized communications configured in different languages. It now has access to in-depth reports on customer engagement and communications around content and emails.
Technology Used
- Pardot (Now Salesforce Marketing Cloud Account Engagement)
- Google Analytics
