The client is one of the industry’s premier consumer electronics companies and one of the world’s most recognizable brands with leading positioning in smartphones, laptops, wearable devices, applications, fintech and other areas.
The Challenge
Our client struggled with managing partner relationships due to a mix of multiple web applications and manual processes. Collectively, this hampered effective communication and collaboration for the client, its partners and their end customers, with a disjoined and disappointing user experience that impacted efficiency and potential revenue from leads, opportunities and deals.
The Solution
Persistent and Salesforce worked together with the client to create a centralized, streamlined and efficient experience for the client’s partner ecosystem, with a solution built using Salesforce CRM and Experience cloud. The new partner portal provides a single gateway to a suite of capabilities and services that will drive better engagement between the client and its partners.
Services will be tailored to partners according to their specific needs and relationships with the client, so the client and individual partners can remain aligned on their joint goals and strategies, driving better partner engagement and ultimately opening up new opportunities for revenue growth. The portal will evolve over time, adding new services and capabilities according to partner needs and market trends, and all built on Salesforce’s scalable infrastructure.
The Outcome
With a single front door for partners, the client is already experiencing a substantial rise in partner engagement, with plans to improve the partner onboarding process with centralized data management, streamlined lead management and lead SLA processes to help with new business generation or expansion of current business, and provide access to more accurate in-time reporting and analysis through dashboards and tools.
Technology Used
- Mulesoft
- Experience Cloud
