Transforming a Capital Markets Legacy Sales Application

Client Success

Transforming a Capital Markets Legacy Sales Application

An American bank faced inefficiencies with their legacy application, which were resolved by Persistent through the implementation of Salesforce Sales Cloud, automating processes and enhancing real-time approvals and communications.

The Challenge

The client experienced several challenges with their legacy application, FootPrints. Creating a new ARC Deal was a cumbersome manual process, requiring each sales team member to individually upload documents and manually calculate various data. This inefficiency was further compounded by the need for the sales and credit approval teams to move back and forth for deal approvals, making real-time approvals difficult. Additionally, maintaining the database across different applications was challenging, with quarterly data updates being a tedious manual task.

The Solution

To address these challenges, the client partnered with Persistent to implement Salesforce Sales Cloud. First, Persistent ensured that the sales and credit approval teams had secure, cloud-based access to all opportunity records, enabling them to work anytime and anywhere.

Persistent also segmented each client’s data within the cloud, facilitating a more streamlined pay-as-you-go model for applications.

Most importantly, Persistent automated the approval process, significantly reducing the need for manual intervention and minimizing the risk of errors.

Additionally, the implementation included features for quick communications on pending and submitted deals, as well as automated notifications on deal progress. This seamless integration of Salesforce Sales Cloud by Persistent made the entire process more efficient and reliable.

The Outcome

  • 25-30% reduction in approval process turnaround time.
  • Enhanced Communications with instant updates on pending and submitted deals.
  • Improved UX and Operational Efficiency with streamlined workflows and automated notifications.

Products

  • Salesforce Sales Cloud

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    You can also email us directly at info@persistent.com

    You can also email us directly at info@persistent.com