Cookie Policy

Persistent Systems Ltd and all its subsidiaries and affiliates including Persistent Systems Limited, Persistent Systems Inc., Persistent Systems Pte. Ltd., Persistent Systems France SAS, Persistent Systems Malaysia Sdn. Bhd., Persistent Telecom Solutions Inc(d.b.a. Accelerite), Akshat Corporation (d.b.a. R-Gen Solutions), Aepona Limited, Valista Limited, Persistent Systems Lanka (Private) Limited (erstwhile Aepona Software (Private) Limited), Aepona Holdings, Aepona Group Limited, Persistent Systems Mexico, S.A. de C.V., Persistent Systems Israel Ltd., Persistent Systems Germany GmbH, PARX Werk AG, PARX Consulting GmbH and any other directly controlled entities as may exist from time to time (collectively referred to as “Persistent” in this policy, “we”, “our”, “us”) are committed to protect the privacy and security of your personally identifiable information. We advise you to carefully read this cookie notice (“Notice”), together with Persistent Systems website privacy policy so that you are aware of how, where, and why we are using your personal information.

PURPOSE

We use cookies and other technologies to ensure that any person who uses our website gets the best possible experience. In this notice we have provided detailed information about how and when we use cookies in the table in Annexure 2.

APPLICABILITY

This notice applies to all individuals visiting our website and to all the information that is collected through cookies.

Cookies are alphanumeric files containing small amounts of information, which are placed on to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. It allows us to recognize that your device and store some information about your preferences or past actions. Cookies can make your next visit easier and the site more useful to you. Without them, using the web can be a cumbersome experience. Loss of the information stored in a preference cookie may make the website experience less functional but should not prevent it from working. Cookies cannot access any other information on your computer.

TYPES OF COOKIES USED – Majorly we use two types of cookies:

Persistent/Permanent cookies – Persistent cookies helps us recognise you as an existing user, so it’s easier for you to return to our website without signing in again. After signing in, the persistent cookies stay on your browser and will be read when you return on to our sites. These remain on your computer/device for a pre-defined period.
Session cookies – Session cookies only last for as long as the session exists (they get erased when the user closes the browser).

As for the domain to which it belongs, there are either:

First-party cookies – which are set by the web server of the visited page and share the same domain.
Third-party cookies – stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.

The table below explains the cookies we use and why.

Cookies Baseline

As on 8th August 2024, the cookies present on Persistent Corporate Website are:

Strictly Necessary Cookies
First-Party
Host	Name	Description	Lifespan
www.persistent.com	OptanonConsent	This cookie is set by the cookie compliance solution from One Trust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users’ browser when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.	PERSISTENT
www.persistent.com	PHPSESSID	PHP session cookie associated with embedded content from this domain.	Session
www.persistent.com	OptanonAlertBoxClosed	This cookie is set by websites using certain versions of the cookie law compliance solution from One Trust. It is set after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one-year lifespan and contains no personal information.	PERSISTENT
Performance Cookies
persistent.com	_ga_G1X1LGGPN1	This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default, it is set to expire after 2 years, although this is customizable by website owners	PERSISTENT
persistent.com	_gid	This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.	SESSION
persistent.com	_ga	This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the site’s analytics reports. By default, it is set to expire after 2 years, although this is customizable by website owners.	PERSISTENT
persistent.com	_gat_UA-nnnnnnn-nn	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.	SESSION
persistent.com	_gclxxxx	Google conversion tracking cookie	PERSISTENT
persistent.com	_uetvid	This is a cookie utilized by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. This cookies may collect users Interests, preferences, IP address.	PERSISTENT
persistent.com	_clsk	Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording.	SESSION
Functionality Cookies
www.persistent.com	_gd#############	This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program.	SESSION
Targeting/Advertising Cookies
First-Party
persistent.com	_fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. This cookies may collect users Interests, preferences, IP address.	PERSISTENT
go.persistent.com	pardot	Cookie name associated with services from marketing automation and lead generation platform Pardot.	SESSION
persistent.com	_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx	Google Analytics	SESSION
www.persistent.com	visitor_id600091-hash	This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.	PERSISTENT
go.persistent.com	visitor_id600091-hash	This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.	PERSISTENT
www.persistent.com	_an_uid	Registers user behavior and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.	PERSISTENT
go.persistent.com	pardot	Cookie name associated with services from marketing automation and lead generation platform Pardot.	SESSION
persistent.com	_fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	PERSISTENT
persistent.com	_clck	to store a unique user ID.	PERSISTENT

Third-Party
Host	Name	Description	Lifespan	URL Details
doubleclick.net	test_cookie	This domain is owned by DoubleClick (Google). The main business activity is: DoubleClick is Googles real time bidding advertising exchange	SESSION	https://business.safety.google/adscookies/
linkedin.com	lidc	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	SESSION	https://www.linkedin.com/legal/privacy-policy
linkedin.com	bcookie	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	SESSION	https://www.linkedin.com/legal/privacy-policy
linkedin.com	lang	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	Session	https://www.linkedin.com/legal/privacy-policy
pardot.com	visitor_id600091-hash	This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.	PERSISTENT	https://www.salesforce.com/company/legal/privacy/
pi.pardot.com	visitor_id600091-hash	This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.	PERSISTENT	https://www.salesforce.com /company/legal/privacy/
pi.pardot.com	lpv600091	This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses.	SESSION	https://www.salesforce.com/company/legal/privacy/
pi.pardot.com	pardot	This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses.	SESSION	https://www.salesforce.com/company/legal/privacy/
www.facebook.com		This domain is owned by Facebook, which is the world’s largest social networking service. As a third-party host provider, it mostly collects data on the interests of users via widgets such as the ‘Like’ button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviorally targeted advertising on other websites, similar to most dedicated online marketing companies.	SESSION	https://www.facebook.com/privacy/explanation
www.linkedin.com	bscookie	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	PERSISTENT	https://www.linkedin.com/legal/privacy-policy
www.linkedin.com	JSESSIONID	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	SESSION	https://www.linkedin.com/legal/privacy-policy
youtube.com	CONSENT	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	PERSISTENT	https://policies.google.com/privacy
6sc.co	6suuid	Registers user behavior and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.	PERSISTENT
j.6sc.co	_an_uid	Registers user behavior and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.	PERSISTENT	https://www.johncrane.com/en/cookie-policy
j.6sc.co	_gd#############	This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program.	SESSION	https://www.johncrane.com/en/cookie-policy
ws.zoominfo.com	visitorId	To track site visitors, each visitor must have a unique visitor ID. Ideally, this is a persistent cookie with an extended expiration period.	PERSISTENT	https://www.zoominfo.com/legal/privacy-policy?
pi.pardot.com	pardot	This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses.	SESSION	https://www.salesforce.com/company/legal/privacy/
c.bing.com	SRM_B	This domain is owned by Microsoft – it is the site for the search engine Bing.	PERSISTENT	https://privacy.microsoft.com/en-gb/privacystatement
linkedin.com	UserMatchHistory	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	PERSISTENT	https://www.linkedin.com/legal/privacy-policy
bing.com	MUID	This domain is owned by Microsoft – it is the site for the search engine Bing.	PERSISTENT	https://privacy.microsoft.com/en-gb/privacystatement
twitter.com	personalization_id	This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third-party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.	PERSISTENT	https://twitter.com/en/privacy
linkedin.com	AnalyticsSyncHistory	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	PERSISTENT	https://www.linkedin.com/legal/privacy-policy
linkedin.com	li_gc	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	PERSISTENT	https://www.linkedin.com/legal/privacy-policy
c.clarity.ms	ANONCHK	Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.	SESSION	https://privacy.microsoft.com/en-us/privacystatement
t.co	muc_ads	Cookie is placed by Microsoft Clarity.	PERSISTENT	https://privacy.microsoft.com/en-us/privacystatement
zoominfo.com	_cfuvid	This cookie is a part of the services provided by Cloudflare – Including load-balancing, deliverance of website content and serving DNS connection for website operators.	SESSION	https://www.zoominfo.com/legal/privacy-policy?
zoominfo.com	__cf_bm	This is a Cloud Foundry cookie. The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta.	SESSION	https://www.zoominfo.com/legal/privacy-policy
connect.facebook.net	fbsr_	Contains the signed request for the Facebook App user.	PERSISTENT	https://www.facebook.com/privacy/explanation
linkedin.com	li_sugr	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether the visitor has an active LinkedIn profile or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain.	PERSISTENT	https://www.linkedin.com/legal/privacy-policy
gartner.com	dtCookie	Tracks a visit across multiple requests.	SESSION	https://www.gartner.com/en/about/policies/privacy
www.gartner.com	connect.sid	This cookie is used for authentication and for secure log-in. It registers the log-in information.	SESSION	https://www.gartner.com/en/about/policies/privacy

USE OF COOKIES

We use personal information captured through cookies to make your interaction with us faster and more secure. To track site visitors, each visitor must have a unique visitor ID (browser based unique ID) which stores no actual PII data in the stored in cookies, whereas unique visitor ID that is a unique identifier for a website visitor. Ideally, this is a persistent cookie with an extended expiration period.

We collect only the bare minimum PII parameters through cookies, which are generally limited to indirect identifiers. This data is used solely to enhance user experience and maintain website functionality while ensuring compliance with data protection standards. Cookies may be used for the following purposes:

Preferences – Cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. Remembering your preferences enables us to personalise and display advertisements and other contents for you.
Security/Optimization – We may use certain type of cookies allow us to block many types of attacks, such as attempts to steal content from the forms present on our website.
Processing – Cookies enable the website to work efficiently. Basis such cookies, we can deliver services that a website visitor expects, like navigating around web pages or accessing secure areas of the website.
Advertising – We may use cookies to make advertising more engaging to our visitors on the website through browser unique ID. Some common applications of cookies are made to select advertising based on what’s relevant to your browser, to improve reporting on campaign performance and to avoid showing ads your browser would have already displayed. Cookies capture information about how you interact with our website, which includes the pages that you visit most.
Communication – We may use information collected via cookies to communicate with you, for sending newsletters, seeking your opinion and feedback, and providing you services and promotional materials.
Analytics and Research – We may use cookies to better understand how people use our website so that we can improve them.

DISABLING COOKIES

If you do not want to receive cookies, most browsers allow you to control cookies through their setting preferences. For instructions on changing your browser settings, select browser:

To find information relating to other browsers, visit the browser developer’s website.

UPDATING COOKIE SETTINGS – You may use the cookie settings link to change your cookie preferences henceforth.
ANALYTICS TOOLS – We use various analytics tools and third-party technologies including Google Analytics to collect and analyse cookies. We have contractual relationship with these third-party analytics companies, who collect this information may combine this information with other information that they already have independently collected from other websites. We ensure that those third party have ensured equal amount security measures as per applicable privacy regulations. Many of these companies collect and use information under their own privacy policies. You may opt-out of the Google Analytics by visiting the link.
YOUR PRIVACY RIGHTS AND WHO TO CONTACT – We will respect your legal rights in relation to your data. For details of the rights available to you, refer our website privacy notice. In case you have any questions, comments or concerns about this notice or wish to exercise any of the above-mentioned rights, you can contact DPO Office at privacyofficer@persistent.com
CHANGES TO THE NOTICE – We reserve the right to update or change this notice at any time, and we will provide you with the updated Notice when we make any substantial updates at the earliest either through email or by providing a prominent notice of change on the website. You should check the Notice periodically.