Glossary

Business Analytics

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What is Business Analytics?

Business analytics is the study of analyzing of the collected data from different sources to enhance the efficiency of business workflow. When most of the data was paper-based, human intervention was needed to draw any useful insights from it.

Business analytics is used to reach significant decision-making in an organization. Business analytics tools are used to predict specific patterns to solve complex business problems.

Business analytics is all about managing business data and its detailed analysis for aiding business decisions. Business Analytics helps enterprises extract business insights from structured and unstructured data. Effective decision-making using business analytics leads to significantly enhanced customer experiences.

What are the business benefits of Business Analytics?

  • Business Analytics can help identify issues and areas of improvement to improve operational efficiency and drive revenue growth.

  • Decision-makers can use business analytics to sharpen go-to-market strategies to meet the demands of the rapidly evolving customer expectations.

  • Business analytics plays a crucial role in delivering hyper-personalized customer journeys resulting in unmatched customer experience and greater loyalty.

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