Glossary

Customer Experience Strategy

A
Agile Development AIOps Analytics Platform API Integration API Management Application Modernization Artificial Intelligence Augmented Reality
B
Banking as a Platform Banking as a Service Big Data Business Analytics
C
Claims Automation Solutions Claims Management Solutions Clinical Research Solutions Clinical Software Solutions Cloud Advisory Services Cloud Deployment Cloud Infrastructure Cloud Migration Cloud Native Development Cloud Security Cloud Strategy Cloud-native Security Core Banking Solution Customer Experience Customer Experience Journey Customer Experience Strategy Customer Intelligence CX Strategy Cyber Resilience Cybersecurity
D
Data Analytics Data Center Modernization Data Cloud Data Integration Data Lake Data Security Data Transformation Denial Management Systems DevSecOps Digital Banking Solutions Digital Commerce Digital Corporate Banking Digital Engineering Digital Experience Platform (DXP) Digital Front Door Digital Health Platform Digital Insurance Solutions Digital Lab Digital Loan Origination Digital Mosaic Digital Payment Services Digital Platform Digital Transformation Digital Wealth Management Solutions
E
Edge Computing Enterprise Integration Enterprise Security Experience Transformation
G
Generative AI
H
Healthcare Payer Healthcare Technology Hyperautomation
I
Identity Access Management Intelligent Automation
L
Legacy Application Modernization Life Sciences Technology Solutions
M
Machine Learning Medical Device Technology Solutions Microservices Mobile Edge Cloud Monetizing 5G
N
Network API Network Assurance Network Performance Network Transformation No-code/ Low code Application Development
P
Process Mining and Process Excellence Product Engineering Product Sustenance Public Cloud
R
Ransomware Retail Banking Solutions
S
Software Application Development Software Development Software Engineering Software Modernization Software Product Development Software Product Modernization

What is Customer Experience Strategy

Customer Experience Strategy (CX Strategy) involves an organization’s comprehensive plan to deliver personalized and satisfying experiences at every phase of the customer journey. This strategy encompasses the deployment of optimized tools and services designed to assess and enhance both online and offline customer interactions. A successful CX strategy creates memorable experiences that foster client loyalty and drive business growth. CX represents the culmination of all interactions a customer has with your business, from navigating your website to engaging with support staff and receiving their products.

The foundation of a successful Customer Experience Strategy begins with setting company-wide, customer-focused goals that align business outcomes with consumer expectations. It requires defining measurable objectives to assess the current state of the customer experience, supported by customer feedback and metrics that provide insights into areas for improvement.

What are the business benefits of Customer Experience Strategy

Enhanced Customer Acquisition

A well-defined CX strategy shifts the focus from merely transactional sales points to delivering ongoing value through marketing and interactions, leading to improved customer acquisition rates.

Cost Savings in Marketing

By adopting a customer-centric approach, businesses can better understand their customers, leading to more targeted and efficient marketing efforts. This can result in significant cost savings over time.

Increased Customer Retention and Loyalty

Customers who perceive that businesses are adding value through their interactions are more likely to remain loyal and are often willing to pay a premium for the same goods and services, enhancing both retention and revenue.

Alignment of Business and Customer Goals

A CX strategy helps align business outcomes with customer expectations, ensuring that every aspect of the customer journey contributes to building a strong, positive relationship between the brand and its customers.

Persistent’s approach: Generative AI

Persistent’s approach:

Customer Experience Strategy


Persistent Systems offers a tailored approach to developing and implementing Customer Experience Strategies that drive measurable results. Our expertise lies in combining data-driven insights with a deep understanding of customer behavior to create strategies that are both effective and sustainable.

  • Customer Journey Mapping: Identifying key customer touchpoints and optimizing them to create seamless and memorable experiences.
  • Feedback Integration: Leveraging customer feedback to continuously refine and enhance the CX strategy.
  • Data-Driven Decision Making: Using advanced analytics to inform strategy decisions and ensure they align with both customer expectations and business goals.

More on Customer Experience Strategy

A Customer Experience Strategy is an organization’s comprehensive plan to deliver satisfying and personalized customer experiences throughout the entire customer journey.

A well-executed CX Strategy is crucial for enhancing customer acquisition, retention, and loyalty. It aligns business outcomes with customer expectations, driving long-term success.

Persistent Systems helps businesses by leveraging data-driven insights, customer journey mapping, and feedback integration to create effective and adaptable CX strategies.

Key components include setting customer-focused goals, defining measurable objectives, customer journey mapping, and continuous feedback integration to refine the strategy.

A CX Strategy enhances customer retention by consistently delivering value through personalized and meaningful interactions, fostering loyalty and encouraging repeat business.

Related Content

Contact us

(*) Asterisk denotes mandatory fields

    You can also email us directly at info@persistent.com

    You can also email us directly at info@persistent.com