Extend product life, retain customers, and improve customer experience.
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The pace of technology innovation has accelerated across every industry. Customers today expect new-age user experiences and the latest features, yet many become disappointed and frustrated with the software products of yesterday. What can you do?
Mature products can burden your bottom line. They can drain expensive resources and become an unnecessary distraction from innovation initiatives for engineering teams.
They can lead to negative customer experiences that reflect poorly on your company. Supporting product lines that don’t fit into a company’s strategic plans or with declining revenues lead to low-profit margins and drag on valuation.
Yet despite the challenges, legacy products have tremendous untapped value. With the right infusions of technology, even mature products can surpass their expected lifespan and continue to add value. But how do you start? Introducing Persistent’s Intelligent Product Engineering Framework – ExtenSURE. ExtenSURE takes a data-driven approach to product transition and transformation, giving software leaders the actionable insights, they require to extend the life of their mature products.
There is tremendous potential to delight loyal customers while extending revenue pipelines and improving the bottom line.
With the right infusions of technology, legacy products can surpass their expected lifespan and continue to be profitable.
From chatbot-driven customer support to AI/MLbased operations, several options can help improve user experience and stickiness while reducing spends on legacy products.
A ready base of customers can dovetail into newer product lines and fuel growth for software businesses.
Leveraging new-age AI/ML-based tools to identify code hotspots, churn, and complexity can improve overall product robustness and cut sustenance team efforts by half.
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